iMBA: Launching Your Career in Digital and Social Media Marketing

Digital and social media marketing is a rapidly growing field with an increasing demand for experts. As the world continues to shift towards a more digital age, businesses have no choice but to take their marketing strategies online. This has created an abundance of career opportunities for individuals interested in pursuing a career in digital and social media marketing.

What is Digital and Social Media Marketing?

Digital marketing refers to the marketing of products or services using digital technologies such as the Internet, mobile devices, and other digital media. It is a multi-faceted field that involves the use of various digital channels and tools to promote brands and engage with customers. Social media marketing, on the other hand, involves the use of social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to connect with customers and promote products or services.

Career Options in Digital and Social Media Marketing

Digital and social media marketing offers a wide range of career opportunities. Below are some of the most popular career options in this field:

Digital Marketing Manager – A digital marketing manager is responsible for overseeing and implementing digital marketing campaigns. They work closely with other departments, such as sales, advertising, and product development, to ensure that the company’s digital marketing strategy is aligned with its overall business objectives. You can learn advertising, digital marketing strategy, and Campaign-creating strategies through the iMBA course offered by many BBA MBA integrated course colleges in India.

Social Media Manager – A social media manager is responsible for managing a company’s social media accounts. They create and implement social media marketing campaigns, monitor and analyze social media metrics, and engage with customers on social media platforms.

SEO Specialist – An SEO specialist is responsible for optimizing a company’s website to improve its search engine ranking. They use various techniques such as keyword research, content creation, and link building to improve a website’s visibility on search engines like Google.

Content Marketer – A content marketer is responsible for creating and publishing content that is designed to attract and engage a target audience. They may create blog posts, videos, social media posts, and other types of content.

Email Marketing Specialist – An email marketing specialist is responsible for creating and implementing email marketing campaigns. They use email automation tools to send targeted emails to customers, with the goal of promoting products or services and driving sales.

A good management education specializing in the area of digital and social media marketing can be a great stepping stone for youngsters aspiring in this field. Especially early on after 10+2, if they are inclined towards this area, it is good to go for Integrated BBA MBA (iMBA), which specializes in Digital and Social Media Marketing from the best integrated MBA colleges in India like the one offered by NIIT University.

There are many standalone courses offered by Google, Simplilearn, etc., which provide you with knowledge but not a professional degree to add to your resume. These courses can be helpful in learning various tools that keep popping up now and then. Some of them are mentioned below.

Tools Needed to Be an Expert in Digital and Social Media Marketing

To become an expert in digital and social media marketing, it is always advisable to go for a professional degree; one such degree is iMBA, which is offered by many integrated MBA colleges in India. At NIIT University, we offer a unique next-generation iMBA programme that allows students to get the opportunity to work on two capstone projects during the Integrated iMBA programme. These projects enable them to integrate learnings and applications across courses based on current industry problems.

In addition to that, it is also essential to have a strong understanding of the various digital tools and platforms used in the digital marketing field. Below are some of the most important tools to master:

Google Analytics – Google Analytics is a web analytics service that tracks and reports website traffic. It is a crucial tool for digital marketers as it provides insights into website performance, audience demographics, and user behavior.

Hootsuite – Hootsuite is a social media management tool that allows users to schedule and publish social media content, monitor social media metrics, and engage with customers on multiple social media platforms.

SEMrush – SEMrush is an SEO and digital marketing tool that provides insights into search engine rankings, keyword research, and competitor analysis.

Mailchimp – Mailchimp is an email marketing tool that allows users to create and send targeted email campaigns, track email performance, and automate email workflows.

Adobe Creative Suite – Adobe Creative Suite is a collection of design software that includes Photoshop, Illustrator, and InDesign. These tools are essential for creating high-quality digital content, such as social media graphics and web designs.

Final Thoughts
As businesses continue to shift towards digital marketing strategies, there are endless career opportunities for individuals interested in pursuing a career in this field or who opted for an integrated BBA MBA Course. It is essential to have a strong understanding of the various digital tools and platforms used in this field to become an expert in digital and social media marketing. By mastering these tools and staying up to date with industry trends, aspiring digital marketers can take advantage of the growing demand for digital and social media marketing expertise.